About Us

Our Mission

ABA’s mission as a business organization is to develop well-rounded business leaders who put their skills to work and never compromise our humility, integrity, or passion for each other and the work that we do. As such, we provide our members with opportunities to gain hands on professional experience through various industry-focused projects.

Our Values

Take Care of Each Other


College is stressful. Classes are difficult. Life is hard enough; let’s support each other, love each other, and respect each other. We’re all in this together after all.

Learn and Give Back


We believe in the importance of learning useful skills, applying said skills, and then teaching the next generation. Giving back with our time and expertise isn’t optional. It’s everything.

Success Through Collaboration

Everyone has the chance to work together and lead. Being a leader may feel unnatural at first, but we expect everyone to step up and own part of each project. It’s like playing basketball: It’s a team sport, but when someone passes you the ball, you’re in charge of what to do with it next.

Be Humble, Be Ambitious,
Be Tenacious

Everyone has something to teach and something to learn. We are one team, focused on the “we” rather than the “I,” and we express appreciation for each other. We think big and always ask “What’s next?” We’re tenacious in chasing our goals and hold ourselves to high standards.

Just Serious Enough


Our aim is to be professional, but not buttoned-up. Although we’re serious about accomplishing our goals, we remember that we’re also college students. If we’re not having fun, something’s wrong.

Our previous clients

What do clients say about ABA?

Working with ABA Marketing was a wonderful experience. It was such a pleasure to learn from intelligent young minds about ways we could improve our marketing initiatives. They brought some amazing ideas to the table that we had never considered, presented them with the utmost professionalism and based every recommendation off of data and research. The ideas we collected from our work with ABA Marketing are already at play and working to drive all of our goals.

Sydney Cohen

Marketing Coordinator @ Glassdoor
Venmo Marketing had the pleasure of working with the ABA Marketing team in 2017 - the team was passionate, vibrant and committed throughout the whole experience. The teams energy was infectious as they lived and breathed the Venmo brand and provided great insights through the college student research prompt and rich competitive analysis. Every presentation was delivered at an exceptionally high standard and the final prompt blew our team away as they went above and beyond delivering fresh new ideas that addressed customer pain points.

Lucy Jaric

Head of Brand Marketing @ Venmo
We really enjoyed and benefited from working with the ABA team! The entire group was very professional and responsive almost as if they were working on the project full time. What was most helpful was how flexible they were to feedback. All put together, the ABA team's time working with us delivered results that were either a fresh perspective for the entire product team or reinforced some of our intuitions. Great job!

Emre Tekisalp

Business Development Manager @ Coinbase
It’s been a pleasure to work with the dedicated and professional ABA team. They helped us to analyze the landscape within our field of work and provided valuable recommendations around industry-leading technological tools and platforms and innovative outreach strategies that have informed our work moving forward. We’re grateful for the hard work, creativity and thoroughness with which they approached recommendations for solutions to these complex issues.

Ande Stone

Community Mobilization Manager @ SF AIDS Foundation
Overall I think your process was solid and your recommendations made a lot of sense. The presentation was organized well, the team told a good story and I liked how each person presented on their part of the project. Overall the team did a really great job.

Karen McCavitt

Senior Education Marketing Manager @ Adobe
ABA has been a pleasure to work with. The club worked hard to promote our event and made sure it was well attended. All members were very engaged during the event and had great follow-up after. We look forward to partnering with ABA again!

Virginia Molan

Recruiter @ Wells Fargo